BODEN

Our Friends at WCRS asked us to investigate how Boden was being talked about online. They wanted to get a better feel for who was actively talking about Boden, what they were saying and how Boden might take a more active role in the conversation.

Beyond analysing Boden’s own digital footprint we identified a number of different ‘adjacent communities’ exploring strategies for the brand to deepen its connection with key influencers.

As part of our exploration we stumbled upon Dulwich Mum’s Alternative Boden Catalogue. Like her, our favourite submission has to be this one ...

Boden Catalogue Page 14
Sonia wears Pretty Party Frock in Pink. Favourite thing “Chips.”
Claire wears Sporty Chic Utility Jacket in Dark Denim, and Flippy Skirt in Ditsy Print. Favourite thing “Cock.”

Congratulations to the WCRS team, they won the pitch and we’re looking forward to seeing the work they produce.