NIKE FOOTBALL

Last year Nike commissioned us through W+K London to produce a Sphere of Influence study around football conversation in the UK.

The report comprised quantitative analysis and mapping as well as in-depth interviews with journalists, bloggers, forum owners and retailers. We interrogated the analytics for Nike’s various online properties and defined a new more prominent role for Facebook. The study included detailed case-studies examining the mechanics of conversational spread establishing an evolved model for communication.

The recommendations now inform all Nike Football work.